ABOUT ARTPLEXITY
Planning, Strategy, Execution.
Great design doesn’t start with software. It starts with a conversation. Here’s who I am, how I work, and what it actually feels like to build something together.
I’ve been building brands since before there was a word for it.
For over 25 years, I’ve helped small businesses and entrepreneurs figure out who they are, how they want to show up, and what it takes to look the part, from the very first logo to a full brand system, website, and everything in between.
I’ve also been in your shoes. I’ve founded businesses, built them from nothing, and sold them. So when you sit down with me, you’re not just talking to a designer. You’re talking to someone who understands what’s at stake for you, because I’ve been there too.
My job isn’t to hand you something pretty and walk away. It’s to make sure what we create together actually works for your business, your customers, and your goals, long after the project is done.
25+
YEARS OF PROFESSIONAL DESIGN EXPERIENCE
100+
PROJECTS DELIVERED ACROSS EVERY INDUSTRY
3
BUSINESSES FOUNDED, BUILT & SOLD
HOW WE WORK TOGETHER
A Process Built Around Your Success
No guesswork. No surprises. Just a clear, collaborative process that puts you in control at every step — and keeps things moving without ever making you feel rushed.
1
We Start with a Conversation, Not a Contract
Before anything else, I want to understand your business — not just what you need designed, but what you’re trying to accomplish, who your customers are, and what success looks like for you. This isn’t a sales call. It’s a real conversation, and there’s zero pressure to move forward until you’re ready.
What happens in this step
- We talk through your goals, your audience, and your timeline
- I ask questions most designers never think to ask — about your business, not just your logo
- You share examples you like, colors you’re drawn to, brands you admire
- I give you an honest assessment of what you need and what you don’t
- We agree on scope, timeline, and investment — in plain language, no hidden fees
Heard, not hurried. Like you’re talking to someone who genuinely cares whether this works — because I do.
2
Before I Design Anything, I Think
This is the part most clients never see — and it’s where the real work happens. Once I understand your business, I dig into your market, your competitors, and your customers. I figure out what your brand needs to communicate and why. Every creative decision gets made here, before a single pixel is placed.
What happens in this step
- I research your industry, your competitors, and your target audience
- I develop a creative direction — the visual language, tone, and positioning for your brand
- I build a mood board or creative brief so you can see the thinking before you see the design
- We align on direction together before I start executing — no surprises
- If something doesn’t feel right to you, we talk through it and adjust. Your instincts matter.
Confident. You’ll understand exactly where we’re headed and why — not just waiting to see what I come up with.
3
This Is Where It All Comes to Life
With a clear strategy locked in, I get to work. You’ll see concepts early — not finished work presented as a done deal, but real ideas you can react to and shape. We refine together. I don’t disappear for weeks and reappear with something you’ve never seen before. You’re in the loop the whole way.
What happens in this step
- I present initial concepts with context — explaining the thinking behind every decision
- You give feedback in plain language — no design expertise required
- We refine through rounds of revisions until it’s exactly right
- I handle all production details: file formats, print specs, web optimization
- You receive everything organized, labeled, and ready to use
Proud. Like the work genuinely represents you — because it was built around you, not handed to you.
4
I Don’t Disappear When the Invoice Is Paid
Most designers hand you a folder and move on. I stay available. If you have questions six months from now, need something adjusted as your business grows, or want to add to what we built — I’m still here. Long-term relationships matter more to me than any single project.
What this means for you
- You’ll know how to use every file I deliver — I’ll walk you through it
- If anything needs tweaking after launch, we talk about it
- As your business evolves, your brand can evolve with it
- You’ll always have a designer in your corner who already knows your story
Supported. Not like a transaction that’s been closed — like the beginning of something ongoing.
WHAT I BELIEVE
A Few Things That Guide Every Project
Your success is the goal
I’m not here to win design awards. I’m here to help your business grow. Every decision is filtered through one question: Does this work for your customer?
No pressure, ever
I’ll never push you toward a scope or investment that doesn’t make sense for where you are right now. The right project is the one that serves your business.
Strategy before aesthetics
Beautiful design that doesn’t connect with your audience is decoration. Everything we build has a reason rooted in your business goals.
Honesty over flattery
If something won’t work, I’ll tell you — and explain why. I’d rather give you honest guidance upfront than deliver something that misses the mark.
Ready When You Are.
No Rush.
Whether you have a clear vision or just a vague sense that something needs to change — that’s enough to start. The first conversation costs nothing and commits you to nothing.
Let’s talk about your business and figure out together whether we’re a good fit. If we are, great. If not, I’ll point you in the right direction anyway.
Today – 2021
FREELANCE DESIGN
Anywhere
I’m thrilled to share that I am now dedicating myself full-time to my passion for graphic design. I’m eager to use my skills to help businesses like yours succeed in today’s competitive market. Let’s work together to create a winning marketing strategy that will take your business to the next level, covering logo design, print and social media advertising, and website creation.
2021 – 2015
MARKETING AND DESIGN
Wonder Lake
My husband and I love working together, and we were unexpectedly presented with an opportunity to take on a dying store in our neighborhood. We modeled the store as a country store but also a gathering place. My graphic design efforts were more geared toward social media and event marketing. Again, we ended up selling our business for profit. It’s amazing what graphic design can do to make a business successful.
2015 – 2009
MARKETING AND DESIGN
Algonquin
After a brief hiatus, I was able to make my dream of opening a tutoring center a reality. With my graphic design skills I could market to local schools and community until eventually selling to one of my tutors.
2007 – 2000
MARKETING AND DESIGN
Crystal Lake
My husband and I started a transportation company. At that time, I was working as a graphic designer. However, he soon realized that he needed assistance and I decided to join him in creating our first business venture. With my expertise in visual communication and his skills in dealing with people, we managed to create a successful and appealing business. Our company caught the attention of Yellow Cab of New York, who eventually bought us out.
Contact
Chicagoland Area • (815) 790-4249